ready-set-go

Is Your Event Social Media Ready?

August 25th, 2011 DQ

I’m often asked “what’s the purpose of having a social media ready event if my attendees aren’t using social media”. The question you should ask yourself is: why aren’t they?  Have you provided them with the necessary tools to be socially aware?  More and more people are adapting to social media, including my 68 year old dad.  No matter your audience, it’s up to the event organizer to provide the tools to keep events fresh, innovative and unmatched as well as the guidance to steer attendees into this new era.

4 quick ways you can make your event social media ready:

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Emergency-Action-Plan-8.15.11

How Vulnerable Is Your Event? Ways to Plan for a Crisis.

August 15th, 2011 DQ

I’m an Eventbrite blogger, this post is re-posted on their site.

As producer of many events I know how quickly we get caught in the minutia of the day-to-day planning and forget about the potential crises. I’ve personally dealt with attendee sprained ankles, exhibitor acid spills, union strikes, staff panic attacks, ice storms, attendee food poisoning, a speaker heart attack, hurricane warnings, and heavily intoxicated attendees. In all incidents I thanked my lucky stars that I had an Emergency Action Plan (EAP) in place.

An EAP is a formal written plan developed by the conference organizer that outlines the emergency procedures. While you can never be fully prepared in the event of an attendee passing away at your event, it’s important to outline key specifics.

7 Important Things You Should Consider Before You Prepare Your EAP:

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spammer

I Met a Real Life Spammer

August 3rd, 2011 DQ

Yesterday I was invited to consult with a company on their hiring of a new social media marketing agency. Little did I know I would be caught in a pseudo Dateline special.

This “social media agency” that I will now refer to as Agency X, set up an appointment to showcase their social media “talents” and how they can help drive new business with new media marketing. To give you the skinny, here’s how they drive business:

  1. They set up all of your profiles (Twitter, LinkedIn, Facebook) – great!
  2. They create a list of influential bloggers to market to – fantastic!
  3. They SPAM these blogger profiles with your marketing messages – huh?!

Yes, if you’re an influential blogger chances are they’re posting irrelevant comments in order to drive traffic for their clients.

For example, if your food blog is about a new recipe, their post will be “Visit X store for a discount on electronics”. Obviously if you’re a food blogger your followers aren’t following you for your tips on discount electronics.

As a blogger and a social media strategist I was quite offended that Agency X thinks this is a successful digital strategy.  And, might I add that Read more »

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